Jules Buker and Godefroy Harito of Treeapp: nature-based solutions for the tech age
Treeapp is the brainchild of our guests Godefroy Harito and Jules Buker (along with their co-founder Leo Ng) You could say that Treeapp's USP is that it lets anyone plant a tree, for free, every single day.
In doing so, it is bringing together eco-conscious individuals with green businesses, and regenerating ecologies and communities around the world at the same time. It is both simple and rigorous in its approach to tackling climate, even as it raises fascinating questions about moral license, consumer responsibility, sustainable ad models and green imperialism in today’s digital economy.
This was an intriguing conversation with a pair of brilliant Gen-Z founders, with moments of both thoughtful reflection and passionate mission.
...I feel like there's more and more people that are going towards entrepreneurship and it's just great to see that some sectors, for example, like climate tech, have been, have been getting so much interest because, we need more startups in this space, we need more solutions. And entrepreneurship is the way to go...
...with the sort of long term view and five years from now, what we're really hoping for is for tree up to be in the hands of millions of people worldwide so that really anyone can have an impact everyday...what we really want to do is also enable businesses to integrate tree planting, carbon offsetting and in mitigation at the core of what they do...
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Throughout season 1, we talk about how the scope of the challenge before us is beyond that of any one individual or any one solution. We talk to thinkers, researchers, policymakers, and business leaders. They discuss a diversity of ideas and solutions to global climate and environmental issues and why they matter.
Season 1 is presented by Chris Caldwell and produced by UNITED RENEWABLES in association with LONDON BUSINESS SCHOOL, ALUMNI ENERGY CLUB.